In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

B2B marketing has the distinct obstacle of frequently dealing with long and complex sales cycles. These can be triggered by a variety of factors, such as the need for several decision makers, the high value of the service or products being sold, and the requirement for thorough research and consideration before purchasing.One key aspect of the B2B … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and various other truths about modern-day B2B advertising and marketing. We go over how the purchasing journey is now entirely fragmented and the manner in which community building can aid marketing professionals take back control of… Read More